Will we see an increase in the popularity of non-surgical procedures this year?

New annual figures released by the British Association of Aesthetic Plastic Surgeons (BAAPS) are showing that cosmetic procedures in the UK increased by 13% between 2014 and 2015 http://baaps.org.uk/about-us/press-releases/2202-super-cuts-daddy-makeovers-and-celeb-confessions-cosmetic-surgery-procedures-soar-in-britain. However, these statistics concern those who underwent cosmetic surgery within that time and do not include those who opted for non-surgical cosmetic procedures such as Botulinum Toxin and dermal filler treatments.

So what can we take from these figures for the non-surgical cosmetic procedures?

From this 13% increase of those who underwent cosmetic surgery, we can see that the aesthetics industry is continuing to grow in popularity. It can be said that this increase could be down to people (including celebrities) opening up about treatments that they have had and publically sharing their experiences from treatments and/or surgeries. This openness is refreshing for the industry and as the figures show, is helping to develop the industry as a whole.

We already know from the International Society of Aesthetic Plastic Surgery (ISAPS) statistics released on 08/07/2015 that 4, 830,911 Botulinum Toxin procedures were carried out globally in 2014. Therefore making Botulinum Toxin the most popular non-surgical cosmetic procedure worldwide for both men and women. An interesting article was published in The Guardian last month where male Botulinum Toxin clients were asked on why more men are receiving non-surgical treatments. Read the full article on The Guardian’s website: http://www.theguardian.com/lifeandstyle/2016/feb/24/never-mind-the-botox-meet-the-men-opting-for-non-surgical-treatments. The article also revealed that more and more men are being treated by non-surgical procedures, with one Harley Street clinic citing that they see a 50% rise in male clients each year.

With popularity of non-surgical treatments amongst male clients (especially) soaring, we can hope to see another increase in the number of non-surgical procedures, however we will have to wait until the statistics are released this summer to know for sure.


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